According to an Invesp study, 88% of customers trust online reviews as much as personal recommendations. Online dating apps are also a kind of a product that we, users, consume. While reviews are important for the brand and marketing in any domain, they have a particular influence on the destiny of a dating website. Today, the creator of a popular interracial dating website share their tips about dealing with reviews.
Reviews matter for dating, a lot
People indeed trust reviews on dating apps. You can check it even yourself by searching for how many people search for reviews on popular dating apps. You can find ratings of dating websites, blog posts comparing the features of dating websites, articles written by users who tried several dating apps and shared their experiences and reviews on social networks (like Quora and Reddit), and a lot more. All this data is taken into account by users who are ready to create a profile on this or that website.
Judging by how often people check reviews on dating websites and how willingly people leave them it is easy to guess that your potential users don’t want to lose their time on websites that won’t bring them any results. Instead, they are looking for opinions of other former users, and hence it is so important for dating app creators to keep a good reputation.
Ways how dating websites can use reviews
According to stats, consumers are 21% more likely to give a negative review than a positive one. So dealing with negative reviews is extremely important for dating websites. Check what people are writing about your website and service on popular review platforms and be ready to quickly react to negative reviews. Be ready to admit your mistakes and correct your inaccuracies. Try to understand the cause of the user’s negativity. If you take it seriously, you can spot fields for improvement, such as the need to enhance your system of dealing with fake and outdated profiles. By fixing problems and letting users know about your advances, you can stop losing clients and maybe even get the lost users back. The main thing is to make your effort personal. If a user is already annoyed by the abundance of bots on your website, talking to one more bot, though a customer-focused one, will only make it worse.
Use special review websites
There are several ways how you can use review websites. First, you can find websites such as www.datingsitesreviews.com that provide a detailed and true description of your features. It is important to stay honest because users will notice and condemn any attempt to lie. So in this case, an increase in users will be temporary and the negative feelings of deceived love-seekers can be devastating.
After that, you can monitor what users write about your website and quickly react to any negative flows. Just imagine, your potential users are gathering on these websites to read about the negative aspects of your dating app (yes, they are looking for the negative sides so as to get ready for that and feel safer). You understand the problem (say, a lack of security features), introduce enhancements, and change the description showing the update. Users will see that you are attentive to their needs and are indeed ready to improve your service. This way, a potential user will feel much safer starting to use your app.
What is more, you can analyze what users say about your competitors. This data will give you ideas about what you need to add to your app and even how you can improve your marketing strategy. Knowing the weak sides of your competitors, you can emphasize that you are stronger than your rivals in particular aspects.
Reviews on people: for or against?
There is definitely a hot debate about introducing reviews not on the app but on the people you date in the app. As dating websites are not fast to add such features for obvious reasons, some independent apps tried to support this idea. DateAha! and Stroovy were examples of these apps, however, now both of them look haunted. Initially, a good idea to warn other users about scammers, fraudsters, and literally dangerous users of dating websites doesn’t work in reality. The problem is that it is really hard to check the value of such reviews. What if a person is just offended by the ex-partner and tries to destroy his or her reputation in an ugly way? Or what if people really have different tastes? If a gamer is a geek for one person, he or she will be a perfect match for another gamer.
Some dating apps let you report the abusive behavior of other users and this way inform the support team about the need to check it. However, judging by what people say on social networks, these reports never work and scammers go on violating the security of dating app users.
What do you think about using reviews for promoting dating websites? Is it a powerful tool or a waste of time? Share your ideas in the comments below!
