The appearance of your site and ease of use are important to your end users, while you are probably interested in a site that is easy to maintain and generates great traffic or leads. The following four elements of high traffic review sites will help you achieve these goals, and they are relatively easy to implement.
1 The perfect review site template
Your template gives readers a first impression of your site, and choosing the right template improves their experience and encourages them to come back for more. What’s more, your review site template will help determine how easy it is to implement the features you want (including those listed in the next few sections).
Here are a few key things to look for in a review site template:
Design flexibility. When creating your site, you want to think long term. You don’t want a template that locks you into one design forever.
Plugin integration. As your site grows, you will discover new plugins to help you manage and improve it. You want to choose a template that makes it easy to integrate a plugin.
Mobile responsiveness. Most consumers go online via mobile devices. By making sure your template adapts from the start, you’ll be ahead of the curve.
You can add most of these elements to your site with WordPress plugins for evaluation and review. In particular, we recommend the economical Reviewer :
Reviewer allows you to insert reviews and comparison tables into blog posts, pages and custom post types. There is no limit to the types of reviews you can create, and your visitors can easily leave reviews. What’s more, every template provided by this plugin has an adaptive layout.
2 Unified Rating System.
Consumers tend to trust verified online reviews, but only if they are consistent and reliable. When choosing a plugin for a rating system, you’ll want to find certain features that allow you to easily add ratings to your site. You’ll also want to make sure that the plugin itself has reliable reviews, is flexible and easy to use, and integrates well with your template. Let’s Review meets all of these criteria as well as some:
3 Advanced Descriptions
When you search for something online, the results you see usually include a link and descriptive text. This text or “extended snippet” describes the page to both users and search engines. Consequently, including an extended description of web pages helps improve search engine rankings and click-through rates.
4 Comparison Tables.
When running a review site, you often need to compare several products at once. This is where comparison tables come in handy. Luckily, TablePress lets you add tables with as many rows and columns as you want and customize their styles without using HTML:
Creating a review site is a smart way to increase your audience, traffic and even affiliate marketing revenue. Fortunately, the WordPress community simplifies the process by providing many useful and easy-to-implement plugins that offer the functionality you need.
Do you have questions about how to create a review site with high traffic? Let us know in the comments below!
