Choosing a product for a video, you can try to make do with your own efforts or entrust the recording to a professional studio, clearly stating your wishes to specialists. Self-work will require investment in the technical part, which usually pays for itself in the future. You need to act in stages and do not forget about the little things.
- Prepare the equipment
The best equipment for creating quality video is a digital SLR camera that supports professional high-resolution recording. It is desirable that the device has an LCD screen with touch screen glass and light sensitive lens, and supports manual adjustment of settings. In the complete set should be a device for installing a portable flash. Such equipment costs from 20 thousand UAH.
If possible, it is recommended to buy additional equipment:
- tripod – to eliminate the effect of frame shake and provide image stability;
- on-camera light – to create the necessary illumination and brightness within the working space;
- microphone – for recording clear professional sound.
- Find a talented narrator
The person who will talk about the product on camera or behind the scenes has a lot of responsibility. He has to make the story about the features and technical characteristics of the product emotional and interesting, to make sure that the material does not become one of the hundreds of thousands of tedious videos, filmed after the copy. Giving information in a creative light will increase the chances of a viral effect from the video – people will start to distribute it en masse online, which will contribute to the expansion of the online store audience.
An excellent alternative to a professional presenter – a person who is well versed in a particular product or related area, has an expressive voice and proper diction.
- Choose a location
Location for conducting the recording should be chosen based on the general marketing plan and specifics of products. A separate room should be equipped for filming, or a photo studio should be rented. Experts advise you to choose the latter: it already has a suitable background and light sources.
- Think over the concept
A pre-designed storyline and script are key to a successful video review. It is written with the following objectives of the video – presentation of product features and functions, explanation of operating nuances, attracting new clients.
Thanks to the script, the right timeline is built and unwanted pauses, stuttering and obvious blunders are prevented. At the end of the review is sure to insert a mini-advertisement with an offer to buy the product in question at a particular online store.
- Decide who will do the editing
Mounting a video is the final stage of material preparation, consisting of many subtleties and nuances. If you lack experience, it’s better to entrust the task to a specialist who will work on the quality of video and sound.
Professional software (Vegas, Adobe Premiere, FileLab Video Editor) can be used to process video files. In order to increase brand recognition, a branded logo with the name of the online store is placed on the video.
